Logotype
A hand-drawn wordmark with an inline cut and a dimensional drop line. An octopus tentacle curls out of the L and carries the name into the mark.
Logo variations
The logo is always used in one flat color from the palette, over solid backgrounds with enough contrast.
Red on raw
Blue on white
Black on white
Raw on black
White on red
Raw on blue
Primary institutional colors
Blue and red in dialogue, over a warm raw tone, with black for contrast.
BlueAzulCMYK: 57, 29, 0, 51RGB: 54, 89, 125Hex: #36597D
RedRojoCMYK: 0, 86, 82, 9RGB: 232, 32, 42Hex: #E8202A
RawCrudoCMYK: 0, 5, 13, 5RGB: 242, 229, 210Hex: #F2E5D2
BlackNegroCMYK: 0, 0, 0, 80RGB: 50, 50, 50Hex: #323232
Stay raw✦Stay tasty✦Taste the ocean✦La vida es corta. Comé sushi.✦Stay raw✦Stay tasty✦Taste the ocean✦La vida es corta. Comé sushi.✦
Graphic elements
Vintage engraved sea creatures pair with the logo for signage, packaging and merchandise.
Pattern
Engravings, seals and taglines combine into a pattern over black.
Typography
SF Compact Display, from Thin to Bold, for menus, signage and every supporting text.
SF COMPACT DISPLAY
SF Compact Display Thinabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789!”·$%&/()=?¿¡+*
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789!”·$%&/()=?¿¡+*
SF Compact Display Lightabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789!”·$%&/()=?¿¡+*
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789!”·$%&/()=?¿¡+*
SF Compact Display Regularabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789!”·$%&/()=?¿¡+*
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789!”·$%&/()=?¿¡+*
SF Compact Display Mediumabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789!”·$%&/()=?¿¡+*
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789!”·$%&/()=?¿¡+*
SF Compact Display Boldabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789!”·$%&/()=?¿¡+*
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789!”·$%&/()=?¿¡+*
Applications
Signage, stationery, packaging, uniforms and point-of-sale pieces.
Recent Comments