MatiasLarosa — Art Director, Creative Director, Lead Designer, UX/UI, Motion and AI Designer
Available · Freelance & remote roles
Senior art director and lead designer from Argentina. 25 years of brands, products and motion for agencies, global brands and a Fortune 500 product team, now produced at AI speed. Move the cursor across the frame to flip through the work; hold at centre to hold it.
Case studies
A Figma system that let a growing design team work on a complex React dashboard without breaking it. Later adopted by other teams in the company.
type.body → Roboto 14/20
radius.sm → 4px
space.md → 16px
An Instagram clean-up and a steady flow of AI-made videos, creative and product, for a grill restaurant in Rosario.
A ride-hailing app built around safety: verified drivers, an option to choose a female driver, and a subscription model that pays drivers on time.
A premium website for a private regenerative-medicine centre, designed to earn the trust of a demanding audience.
Senior craft,
new speed
I have spent twenty-five years making brands, products and campaigns for agencies in Argentina, Spain and Bolivia, and leading product design for a Fortune 500 healthcare company. Today I direct AI tools the way I used to direct teams: more options, faster, and a senior eye deciding what ships.
Six roles,
one lead
Hire one of them or all of them. You always talk to the person doing the work.
Campaign concepts, visual direction and the systems that keep every format on brand.
SYSLead Design & Design Systems
Figma libraries, tokens and design teams that ship 1:1 with development.
UXUX/UI Design
Product flows, interfaces and prototypes for apps, dashboards and websites.
MOMotion Design
Animation, explainers, broadcast and social video, from storyboard to final render.
AIAI Design & Production
Image, video and content pipelines built with Claude, Gemini, Nano Banana and Veo, directed by someone who knows what good looks like.
IDBrand Identity
Logotypes, visual systems and guidelines that teams actually use.
Project or
position
I take freelance projects and I am open to long-term remote roles with teams anywhere.
A project with a clear end
- Fixed scope and price in USD
- Brand, product, motion or AI production
- Proposal within 48 hours
Senior lead on your team
- Art Director, Creative Director or Lead Designer
- Full-time or part-time, long term
- Overlap with US and European hours
Four steps,
no surprises
- 01
Intro call
30 minutes on video. Your goal, audience, deadline and budget.
- 02
Proposal in 48 h
Scope, timeline and a fixed price in USD. 30% to start.
- 03
Design sprints
Weekly reviews on a shared Figma link, async updates in between.
- 04
Handoff
Source files, guidelines and dev-ready specs. You own everything once paid.
Your morning,
my afternoon
Core hours 9:00–18:00 in Argentina (UTC−3). That is a real overlap with the Americas and most of Europe. Live for today:
Got a brief?
Send it over
Replies within 24 h, Monday to Friday ·