About Me
Success Case – 2021 to 2023
Lead Designer at IQVIA
As a Lead Designer of the FlowUX Team at IQVIA, a Fortune 500 company, I faced the challenge of creating UX/UI solutions for the healthcare and pharmaceutical sectors, working with companies like Novartis and Pfizer. I was also responsible for building and selecting the team of designers. I interviewed and hired the professionals who joined the team, ensuring that each member had the skills and vision necessary to uphold our high-quality standards.
From the beginning, I worked closely with developers to turn prototypes into final products, always ensuring that the final design was an exact 1:1 replica of the initial prototype. To overcome this challenge, I developed a comprehensive system in Figma that translated the complex React-based dashboard (built on Material UI) into a library of reusable components. This allowed designers who joined later to maintain design consistency by simply modifying variables like color and typography, without compromising the original dashboard structure. The impact was so significant that other teams within the company adopted this method, optimizing the workflow and improving efficiency in digital product development.
Work
2023-2023
Lead Designer & UI Prototyper at Artemis Immersive
2021-2023
Lead Designer & UI Prototyper at the Flow UX Team | Tek Systems – IQVIA
2018-2021
Art director and graphic designer | Freelance
2015-2018
Creative director | GARRA Digital Agency
2013-2015
Art director and graphic designer | Freelance
2011-2012
Creative director | Flow (Bolivia)
2009-2011
Art director and graphic designer | Freelance
2008
Art director | Elephant Seven E7 – Barcelona
2007
Creative director | CeroNegativo – Buenos Aires
2006
Art director freelance | Draft (Lowe BTL) – Buenos Aires
2004 – 2006
Art director | Grey Interactive (G2) – Buenos Aires
1999 – 2003
Art director | Feedback Studio – Rosario
1998-1999
Graphic designer | FYO – Rosario
Studies
2004
School of Advertising Creatives (Buenos Aires)
2000
Higher School of Graphic Design (Rosario)
1997
Arts (2 years) Arts School, UNR (Rosario)
Photograph (1 year) – Iset Nº18 (Rosario)
Seminars
2003
Seminar “The speed of art” of digital art dictated by Eugenio Ampudia, Parque de Cultural Center of Spain.
II Digital Art Seminar: “New languages of design”
2001
Image Analysis Course. Dictated by Arq. School of Arts Ana Maria Rico, UNR
Art Shows
2015
Collective Art Show | DOWNTOWN Rosario
2014
WE ARE THE BARRIO | Collective Art Show, Rosario
2013
AAAH | An experimental video, collage of image and sound, filmed in HD at 50 frames per second. The sound base is made on a reissue of a piece by Carl Orff called “Gassenhauer”.
JOVEN Y EFIMERO | Centro Cultural Parque de España, Rosario
2009
TODA LA PUTA VIDA IGUAL
Finalist short movie of the DiBA express festival – Barcelona
Team: Matias Larosa and Belisario Gronda
2008
MI DIA FUERA DEL TIEMPO
Finalist short movie of the DiBA express festival – Barcelona
Team: Matias Larosa, Leo Caruso and Leo Katz
Speaking Events
2016
CITII 2016 – XIV International Conference on Information Technology Innovation – UAI
2015
PubliUAI – “When technology helps ideas to kick the board – UAI
As a Director
Videography
2016
Video Clip of Karnal (Agitated)
Director
https://vimeo.com/833285313
2013
Falling in fall
Experimental video A collage of images, a song, an edition.
https://vimeo.com/61111834
2011
An anecdote of Fedepe
Character design and animation by Matias Larosa.
Music: Patricio Uskaer and Matias Larosa (The Fa SostenidoOrchestra)
https://vimeo.com/14067272
2010
aaah
AAAH, is an experimental video, collage of image and sound, filmed in HD at 50 frames per second. The sound base is made on a reissue of a piece by Carl Orff called “Gassenhauer”.
Idea and realization: Matias Larosa
Team: Georgina Ieraci and Patricio Uskaer
https://vimeo.com/9968332
2009
Every day is the fucking same
Short finalist of the DiBA express festival. Slogan: make a short in 72hs using the word “change” as the trigger of the idea. Rosario 2009
Team: Matias Larosa and Belisario Gronda
https://vimeo.com/5380276
2008
My day out of time
Short finalist of the DiBA express festival. Slogan: make a short in 72hs using the word “time” as the trigger of the idea. Barcelona 2008
Team: Matias Larosa, Leo Caruso and Leo Katz
https://vimeo.com/5380055
2008
The Great European Ballet
The journey of Celine, a tragically human dancer, through the passions of her life, the temptation to become an artificial being and in line with the European pavada.
Barcelona, Spain – 2008.
Team:
Matias Larosa, Helena Medrano, Céline Pimentel and Valentino Venassi.
https://vimeo.com/5379563
2001
Video Clip Fuiido (One more year)
Team:
Matias Larosa, Belisario Gronda, Martin Llarin Amaya
https://vimeo.com/126730166