Story
I learned the trade in agencies in Rosario, Buenos Aires, Barcelona and Santa Cruz de la Sierra, co-founded two studios, and directed campaigns for brands like Renault, Seat, Budweiser and Lucky Strike.
Then I moved into product: I led design for IQVIA’s FlowUX team, building a design system that other teams in the company adopted.
Today I work independently for teams anywhere, and I use AI as part of production, so clients get more options faster without losing the idea.
Tools
- Figma
- Illustrator
- Photoshop
- After Effects
- Premiere
- Claude
- Gemini
- Nano Banana
- Veo · Google Flow
- WordPress · Divi
- HTML · CSS
Languages
- ESNative
- ENAdvanced, daily work language
Education
- 2004School of Advertising Creatives, Buenos Aires
- 2000Graphic Design, Escuela Superior de Diseño Gráfico, Rosario
Career
Since 1998
- 2025–Independent art director & designerClients worldwide · Brand strategist at LANDINN
- 2023–24Lead Designer & UI PrototyperArtemis Immersive
- 2021–23Lead Designer & UI PrototyperFlowUX · TEKsystems / IQVIA
- 2015–18Founder & Creative DirectorGARRA Digital Agency · Rosario
- 2011–12Creative DirectorFlow · Santa Cruz, Bolivia
- 2008Art DirectorElephant Seven · Barcelona
- 2007Creative DirectorCeroNegativo · Buenos Aires
- 2006Freelance Art DirectorDraft (Lowe BTL) · Buenos Aires
- 2004–06Art DirectorGrey Interactive (G2) · Buenos Aires
- 1999–03Co-founder & Art DirectorFeedback Studio · Rosario
- 1998–99Graphic DesignerFYO · Rosario
Talks & recognition
- 2016Speaker, CITII — International Conference on IT Innovation, UAI
- 2015Speaker, PubliUAI
- 2009Short-film finalist, DiBA Express festival
- 2008Short-film finalist, DiBA Express festival, Barcelona
Art practice
Same eye, no client
Pop art, punk and a critique of consumer culture: 27 original works in three series that take brand language apart, plus video art shown in Rosario and Barcelona.
Contact
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