////Not luck. It’s structure.
Wordmark

LAND in gray + INN in orange italic, set in a thin geometric typeface. The wordmark is used as is: never redrawn, distorted or recolored. The // mark from the logo also works as a prefix for eyebrows.

Tagline

“No es suerte. Es estructura.” (Not luck. It’s structure.) Every headline follows the same two-tone pattern: the first part in ink, the payoff in orange.

Not luck. It’s structure.Your company’s operating system.
Primary institutional colors

A neutral-dominant palette. Orange drives action and emphasis; charcoal carries the heavy sections; gray comes straight from the logo.

OrangeCMYK: 0 – 33 – 90 – 2RGB: 250 – 168 – 25Hex: #FAA819
CharcoalCMYK: 4 – 4 – 0 – 78RGB: 55 – 55 – 57Hex: #373739
GrayCMYK: 0 – 0 – 0 – 53RGB: 120 – 120 – 120Hex: #787878
WhiteCMYK: 0 – 0 – 0 – 0RGB: 255 – 255 – 255Hex: #FFFFFF

Orange scale

50#FFF7E9
100#FFE9C2
200#FDD388
300#FBBD4D
400#FAA819
500#EF9608
600#CF7D05
700#A5620A
800#7E4C0E
900#5F3A0F

Neutral scale

0#FFFFFF
50#F7F7F7
100#EFEFF0
200#DEDEDF
300#C2C2C4
400#9A9A9C
500#787878
600#565658
700#444446
800#373739
900#232325
950#161617
Solid backgrounds

Approved backgrounds for the wordmark: color version on light surfaces, inverse on dark, mono on orange.

White

Light gray

Orange

Charcoal

Ink

Orange 100

Typography

Poppins for everything, display and UI. Headings in Bold and Black with tight tracking; body text in Regular and Medium.

Poppins
Poppins
Lightabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789 .,:;!?¿¡$%&/@
Poppins
Regularabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789 .,:;!?¿¡$%&/@
Poppins
Mediumabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789 .,:;!?¿¡$%&/@
Poppins
Semiboldabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789 .,:;!?¿¡$%&/@
Poppins
Boldabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789 .,:;!?¿¡$%&/@
Poppins
Blackabcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789 .,:;!?¿¡$%&/@
Section bands

Full-bleed orange and charcoal bands set the rhythm between light sections.

The company stops depending on individual effort and starts running on logic and structure.
Is your company operating with all three foundations in place?
UI components

The interface kit behind landinn.agency. Hover and click to try them.

Buttons

Badges

RecommendedLANDINN STARTNeutralOutlineActiveOverdueIn review
Avatars

JCMLAL
Cards

Legal / Corporate

Legal shielding and corporate structure for your company.

Recommended

Process engineering

An operating core that runs on logic and structure.

Branding

Brand and identity built to grow in the market.

Forms

Legal name or brand

Enter a valid email

Feedback

Diagnosis scheduledWe will contact you within 24 hours.

Structure approvedYour legal base is in place.

Pending surveyComplete it to move to the SYSTEM stage.

Document expiredUpload a new version to continue.
START100%
SYSTEM64%
SCALE20%
Tabs