ARTO
Services:
Brand Identity
Print Design
Social Media Ad Design
THE IDEA
This mug design combines a sophisticated aesthetic with vintage touches, creating a piece that stands out for its simplicity and visual character. The central focus is a coffee bean set against a deep black background, generating strong visual contrast. The use of textures evoking stained paper and old photocopies adds a sense of authenticity and an artisanal vibe to the design. Inspired by the DIY style, these subtle imperfections give it a unique and nostalgic character, balancing the modern with the classic. The result is a minimalist design with strong symbolic meaning, conveying elegance and a carefully crafted aesthetic.
Folders and Menu
In the creation of the folder and menu, the focus is on conveying a cohesive and attractive visual identity that aligns with the overall project aesthetic. Subdued color palettes and modern typography ensure readability and add elegance. Visual elements such as subtle textures and graphic details inspired by vintage paper and photocopies provide an artisanal touch that reinforces the brand’s authenticity. The result is a clear, professional presentation that communicates the essence of the concept with style and sophistication.
MERCHANDISING
The merchandising design is intended to reflect the brand’s visual identity in every detail, making the products more than just objects, but true brand emblems. With a minimalist approach, textures and graphic elements evoking the retro and artisanal—like paper stains and photocopy style—are used. Combining contrasting colors and high-quality materials ensures that each piece of merchandise has both visual and functional impact. The integration of a central coffee bean and a polished aesthetic makes every product a reflection of the brand, standing out for its design and symbolic value.
