About Me
I have been shaping the design and digital advertising industry since the 90s. With extensive experience as a UX UI Designer, Motion Graphics, Art Direction, and Creative Director, I worked for top international agencies like GREY and LOWE, creating successful products for brands like Sony, Renault, Lucky Strike, Budweiser, and Procter & Gamble.
About Me
I have been shaping the design and digital advertising industry since the 90s. With extensive experience as a UX UI Designer, Motion Graphics, Art Direction, and Creative Director, I worked for top international agencies like GREY and LOWE, creating successful products for brands like Sony, Renault, Lucky Strike, Budweiser, and Procter & Gamble.
Success Case – 2021 to 2023
Lead Designer at IQVIA
As a Lead Designer of the FlowUX Team at IQVIA, a Fortune 500 company, I faced the challenge of creating UX/UI solutions for the healthcare and pharmaceutical sectors, working with companies like Novartis and Pfizer. I was also responsible for building and selecting the team of designers. I interviewed and hired the professionals who joined the team, ensuring that each member had the skills and vision necessary to uphold our high-quality standards.
From the beginning, I worked closely with developers to turn prototypes into final products, always ensuring that the final design was an exact 1:1 replica of the initial prototype. To overcome this challenge, I developed a comprehensive system in Figma that translated the complex React-based dashboard (built on Material UI) into a library of reusable components. This allowed designers who joined later to maintain design consistency by simply modifying variables like color and typography, without compromising the original dashboard structure. The impact was so significant that other teams within the company adopted this method, optimizing the workflow and improving efficiency in digital product development.
Check the FlowUX Team website
And see the magnificent work that we did
Services
Whatever the project size or scope, wherever you are on your journey, my approach stays the same.
My knowledge makes me able to give the client effective and attractive solutions, always under intelligent and functional thinking.
Your brand identity is what sets your business apart and leaves a lasting impression on customers. Building a strong brand goes beyond just a logo; it’s about creating a cohesive visual and verbal identity that emotionally connects with your audience. I use proven branding strategies to develop an authentic identity, from selecting the right colors and typography to establishing the tone of communication. The result is a brand that effectively communicates and positions itself solidly in the market.
- Logo & Visual Identity System: Design of a logo and its applications (business cards, stationery, etc.), ensuring consistency across all touchpoints.
- Brand Style Guide: A comprehensive manual detailing color palette, typography, image style, and tone of voice, ensuring uniformity across all brand communications.
- Rebranding: Revamping the visual identity for businesses looking to reinvent or modernize themselves, ensuring a fresh yet authentic brand presence.
- Brand Storytelling: Crafting a compelling brand narrative that emotionally connects with your audience, including mission, vision, and core values.
UX & UI design is essential for creating seamless and engaging digital experiences. While UX focuses on optimizing the user experience, UI ensures that the interface is visually appealing and easy to navigate. I design interfaces that not only look great but are built to enhance functionality and interaction. From prototypes to the final product, my goal is to ensure the design meets user expectations, providing an intuitive and efficient experience.
- Interactive Prototypes: Creation of functional prototypes in tools like Figma or Sketch that allow clients to visualize and test the interface before development.
- Wireframes & Mockups: Initial structures of app or website interfaces that define navigation and visual layout, setting the foundation for an intuitive user journey.
- Usability Testing: Real-user evaluations to identify pain points in the user experience and optimize the interface for better functionality.
- Mobile App UI Design: Tailored user interfaces designed to provide a seamless and enjoyable experience on mobile devices, ensuring usability and aesthetic appeal.
Motion graphics turn visual communication into a dynamic experience. By animating graphics, typography, and visual elements, you can tell a story that captivates your audience. Whether for promotional videos, presentations, or social media, I create motion graphics that grab attention and keep your audience engaged. Every project is crafted with fluidity and visual impact in mind to deliver your message effectively.
- Animated Promotional Videos: Short animations that clearly and attractively explain products or services, ideal for marketing campaigns.
- Social Media Animations: Brief, high-impact clips designed for platforms like Instagram Stories or TikTok to grab attention and convey quick, engaging messages.
- Interface Interactions: Subtle animations, like button effects or transitions, that improve usability and create a polished user experience within websites or apps.
- Explainer Videos: Longer animations that break down complex processes, perfect for presentations, tutorials, or educational content.
Custom illustrations are a powerful way to bring your ideas to life. Through unique and creative visuals, we can tell visual stories that grab attention and clearly convey your message. From conceptual illustrations to detailed graphics, I design pieces that complement your projects, whether for digital or print use. Each illustration is carefully crafted to align with your brand identity and reinforce your visual communication.
- Social Media Illustrations: Custom graphics and visuals for Instagram, Facebook, LinkedIn, or any platform to enhance engagement and brand storytelling.
- Infographics: Design of data-driven graphics that visually explain complex concepts, blending clear information with engaging visuals.
- Posters & Flyers: Bold and eye-catching illustrations for print or digital advertising, such as promotional posters or event flyers.
- Editorial Illustrations: Creative visuals for articles, magazines, or blogs that add a unique flair to the content, enhancing storytelling.
Skills
Work
2023-2023
Lead Designer & UI Prototyper at Artemis Immersive
2021-2023
Lead Designer & UI Prototyper at the Flow UX Team | Tek Systems – IQVIA
2018-2021
Art director and graphic designer | Freelance
2015-2018
Creative director | GARRA Digital Agency
2013-2015
Art director and graphic designer | Freelance
2011-2012
Creative director | Flow (Bolivia)
2009-2011
Art director and graphic designer | Freelance
2008
Art director | Elephant Seven E7 – Barcelona
2007
Creative director | CeroNegativo – Buenos Aires
2006
Art director freelance | Draft (Lowe BTL) – Buenos Aires
2004 – 2006
Art director | Grey Interactive (G2) – Buenos Aires
1999 – 2003
Art director | Feedback Studio – Rosario
1998-1999
Graphic designer | FYO – Rosario
Studies
2004
School of Advertising Creatives (Buenos Aires)
2000
Higher School of Graphic Design (Rosario)
1997
Arts (2 years) Arts School, UNR (Rosario)
Photograph (1 year) – Iset Nº18 (Rosario)
Seminars
2003
Seminar “The speed of art” of digital art dictated by Eugenio Ampudia, Parque de Cultural Center of Spain.
II Digital Art Seminar: “New languages of design”
2001
Image Analysis Course. Dictated by Arq. School of Arts Ana Maria Rico, UNR
Art shows
2015
Collective Art Show | DOWNTOWN Rosario
2014
WE ARE THE BARRIO | Collective Art Show, Rosario
2013
AAAH | An experimental video, collage of image and sound, filmed in HD at 50 frames per second. The sound base is made on a reissue of a piece by Carl Orff called “Gassenhauer”.
JOVEN Y EFIMERO | Centro Cultural Parque de España, Rosario
2009
TODA LA PUTA VIDA IGUAL
Finalist short movie of the DiBA express festival – Barcelona
Team: Matias Larosa and Belisario Gronda
2008
MI DIA FUERA DEL TIEMPO
Finalist short movie of the DiBA express festival – Barcelona
Team: Matias Larosa, Leo Caruso and Leo Katz
Speaking events
2016
CITII 2016 – XIV International Conference on Information Technology Innovation – UAI
2015
PubliUAI – “When technology helps ideas to kick the board – UAI
As a Director
Videography
2016
Video Clip of Karnal (Agitated)
Director
https://vimeo.com/833285313
2013
Falling in fall
Experimental video A collage of images, a song, an edition.
https://vimeo.com/61111834
2011
An anecdote of Fedepe
Character design and animation by Matias Larosa.
Music: Patricio Uskaer and Matias Larosa (The Fa SostenidoOrchestra)
https://vimeo.com/14067272
2010
aaah
AAAH, is an experimental video, collage of image and sound, filmed in HD at 50 frames per second. The sound base is made on a reissue of a piece by Carl Orff called “Gassenhauer”.
Idea and realization: Matias Larosa
Team: Georgina Ieraci and Patricio Uskaer
https://vimeo.com/9968332
2009
Every day is the fucking same
Short finalist of the DiBA express festival. Slogan: make a short in 72hs using the word “change” as the trigger of the idea. Rosario 2009
Team: Matias Larosa and Belisario Gronda
https://vimeo.com/5380276
2008
My day out of time
Short finalist of the DiBA express festival. Slogan: make a short in 72hs using the word “time” as the trigger of the idea. Barcelona 2008
Team: Matias Larosa, Leo Caruso and Leo Katz
https://vimeo.com/5380055
2008
The Great European Ballet
The journey of Celine, a tragically human dancer, through the passions of her life, the temptation to become an artificial being and in line with the European pavada.
Barcelona, Spain – 2008.
Team:
Matias Larosa, Helena Medrano, Céline Pimentel and Valentino Venassi.
https://vimeo.com/5379563
2001
Video Clip Fuiido (One more year)
Team:
Matias Larosa, Belisario Gronda, Martin Llarin Amaya
https://vimeo.com/126730166